The Cyberpunk Twitter account is not the most credible source when it comes to release dates, as we found out recently. 16 points 1 month ago. Can't wait for them to shut down their new banner and our hopes and dreams. 32 points 1 month ago. Twitter reacts to the Cyberpunk 2077 launch trailer. Yesterday, the embargo on Cyberpunk 2077 was lifted and since then, many reviews for the game have been released.With the release of all the.players who were dissatisfied with the game's poor performance, especially on older consoles. Days later, Sony delisted the game from the Playstation Store and made its own refund offer, which was followed by a similar refund offer from Microsoft.
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Today, with the release of the CDPR's Consolidated Financial Statement for the 2020 fiscal year (which ended December 31), we know how much that refund program cost the company last year and how much CDPR expects those refunds and lost sales to cost in 2021. All told, it seems the impact will be very low to an otherwise record-setting financial year.
Buried in the 'Other Provisions' section of the 90-page financial report, CDPR acknowledges about $51.2 million (194.5 million PLN) that the company says it 'has recognized [as] provisions for returns and expected adjustments of licensing reports related to sales of Cyberpunk 2077 in its release window, in Q4 2020.' Translated into plain English, that number seems to include all digital and retail refunds for the game in 2020, as well as expectations for continued refunds and lost sales projected through 2021 (thanks to F-Squared's Mike Futter for helping me parse the tortured language in the report). Nasba twitter.
Broken down, the $51.2 million in 'provisions for returns' includes $10.65 million (40.4 million PLN) in refunds made through digital and physical retailers in 2020, as well as about $2.23 million (8.5 million PLN) in direct refunds made last year through CDPR's 'Help me Refund' campaign (including marketing costs for that campaign).
CDPR projects an additional $38.34 million (145.6 million PLN) in refunds and lost sales in 2021 'based on information obtained from distributors concerning sales to retail distribution networks, retail sales to end customers, number of copies present in various distribution channels and warehouses, as well as the distributors' professional judgment concerning expected sales throughout 2021.' That seems to include the impact of the game's continued absence from the Playstation Store, which CDPR says is close to ending now that the developer has released a number of major patches.Advertisement
A drop in the bucketLosses of over $51 million due to Cyberpunk's botched launch might sound significant. But that number has to be taken against the rest of the company's record-shattering performance last year. That included about $563 million in total sales revenue (~2.14 billion PLN) and net profit of just over $301 million (~1.15 billion PLN) in 2020 alone. Even adding in the Cyberpunk refunds/losses projected for 2021 (and not including any additional Cyberpunk sales projected for 2021), that $51 million 'provision' represents just 9 percent of the company's 2020 revenue.
You can also weigh the impact of the refund program against 13.7 million total unit sales of Cyberpunk 2077 before the end of December. Assuming 2020's approximately $12.9 million in refunds averaged out to full $60 purchases, that means CDPR refunded just under 215,000 copies, or about 1.6 percent of all Cyberpunk units sold last year.
[Update: In an earnings call following the financial statement's release, CDPR confirmed that roughly 30,000 copies of Cyberpunk 2077 were refunded directly through the company's 'Help Me Refund' program. That would imply a total of about 180,000 total refunds in 2020, assuming the same average 'cost per refund' rate across various digital and retail storefronts.]
Despite the strong financial picture, the reputational damage CDPR is facing from Cyberpunk's poor rollout may continue. The company's stock price peaked at $31 a share on December 4, just a week before it announced its refund program. Yesterday, that stock closed at $11.68, down over 62 percent in about four and a half months.
Elsewhere in its financial presentation, CDPR shared additional statistics for Cyberpunk's absolutely massive launch, including:
- 73 percent of all sales were digital downloads, 23 percent retail discs
- 56 percent of sales came on the PC/Stadia, 28 percent on PS4, 17 percent on Xbox One
- 38 percent of sales were in North America, 24 percent in Europe, 20 percent in mainland Asia
- The game had a total budget of $315 million (1.2 billion PLN)
- There was a team of 530 developers working on the game, plus 2,000 voice actors across 18 languages
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In addition to continued patches, CDPR continues to promise that a number of free DLC offerings and optimized 'new generation' editions of the game will be coming later in 2021.
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Listing image by CD Projekt Red